Marketing: Channels of Distribution

Marketing: Channels of Distribution

Developing a Pricing Strategy

Price is one of the classic “4 Ps” of marketing (product, price, place, promotion). Yet in many B2B companies, marketers aren’t necessarily involved in pricing strategy.

Introduction to Revenue Management Part I

The implementation of a revenue management strategy to maximize revenue and profits is crucial for any hotel. Although revenue management is consider by many a complex business strategy, the basis of it and objectives are very simple: being able to adapt the price of a service or product based on demand, competition, time, market and other factors in order to maximize profits and revenue

Revenue Management II

Revenue Management II

Revenue Management II

Revenue Management II